Outsell your competition by having great conversations every single time
Real-time sales playbook software that helps you have consistently great sales conversations
Buyers don't give us second chances on sales calls anymore
We live in a world of rising expectations. Potential customers have already done their homework before they even talk to us. They have many options and they can afford to be selective.
How we sell is now the determining factor in why people buy
Repeating product information or selling features isn’t enough to win. We have to tailor our conversations to the person we’re talking to and then adjust our questions and stories based on what they’re telling us.
Not asking the right questions, stumbling on objections, or forgetting to tell the right customer story can cost us the deal—all because of a single bad call.
We have to be great for the entire call, but our tools often get in the way
Having great sales conversations – from the opening agenda to closing next steps – is the only way to win. Modern buyers won’t accept anything less.
Scrolling through Google Docs or trying to read a Post-It Note to find the right thing to say distracts us from our most important task: the conversation we’re having at the moment. We need a tool that’s built for the way we need to work in order to win with today’s buyer.
Not every sales conversation is the same – no two prospects or sales professionals are exactly alike. When you take a step back and think about it, there are only a few ways each call can go. And whatever path you take, you still need to gather enough information to know whether you should advance the deal.
Costello helps you build and execute sales playbooks to help your team navigate conversations effectively so they can move more deals forward.
Earn your customers' respect by delivering a great buying experience
Costello helps your reps use your playbook during calls without getting in their way. Put your call outline in Costello and watch reps guide themselves to ask the right questions based on what the customer is telling them.
Never get off a call again without hitting the important questions. And when they’re ready to wrap-up, easily sync notes back to your CRM with one click.
Build trust by telling relevant stories
The question customers want you to answer is ‘how have you helped someone like me?’ Costello gives your reps the ability to tell the right customer story at the right time – in real-time. All of your best success stories are right at their fingertips.
Answer objections with confidence
Never stumble again when a buyer objects or mentions a competitor. With the click of a button, Costello gives reps the exact answer they need to keep their conversation on-track.
Be confident in what's driving performance
Identify what’s working on the frontline and replicate it across your entire team. Confidently answer the questions your CEO and board ask about what’s driving your team’s performance.
Integrated with the platforms you love
Costello integrates seamlessly with Salesforce, G-Suite, Microsoft Outlook, and more.