The Top 24 HubSpot CRM Integrations for Improving Sales Productivity

One of HubSpot’s greatest benefits is the number of integrations with other apps that have been built.

And HubSpot customers and partners make great use of that capability. In a survey we conducted in partnership with Databox, 83% of our respondents use four or more integrations:

And almost half use six or more.

Given that it is rated as the highest performing CRM according to G2Crowd, we were not surprised to see that so many companies have built integrations with it. And since it is free and a somewhat basic CRM, we were not surprised to see so many companies using so many integrations in order to round out its functionality.

But,  what kinds of integrations are they using? We asked about that, too. Here’s what they said:

Almost 90% use analytics integrations—which isn’t surprising considering that sales and marketing is getting more quantitative all the time.

But you might not have expected to see so many sales teams using video integrations. And I bet you didn’t expect to see that some people use another CRM.

Keep reading to find out why these sales and marketing teams chose the integrations they did.

Email & Calendar Clients

When HubSpot launched their CRM, their focus was building an experience that worked for salespeople, not sales managers. To do that effectively, integration  with email clients — where sales reps spend their day — was and is a critical piece. So, we weren’t surprised to see the benefits of the integration with G Suite and Outlook mentioned.

G Suite
When was the last time you scheduled a meeting using something other than Google Calendar? It’s probably been a while, because Google’s office suite is ubiquitous in the business world. And its HubSpot integration can be a big timesaver.

“With the G Suite / HubSpot integration, I sync meetings from my Google Calendar to my HubSpot CRM. I also book meetings directly from the CRM, and they appear on my Google Calendar instantaneously.”

“I have also connected my Google Calendar to the HubSpot meetings tool and have created a series of meetings links for everything from ‘Free 30-minute consultation’ to ‘60-minute client meeting’ to ‘30-minute Product Demo.’”

“Meetings booked are auto-synced to my calendar and include notifications and reminders prior to the meetings.”

—Lorraine Cline, Cline Design

Outlook (Office 365)
A more traditional office suite, Microsoft’s online version of Office can also be used for meeting scheduling via Outlook’s calendar. But it also provides a lot of other functionality.

“Integrating Office 365, and more specifically, Outlook with HubSpot is crucial to our success. It pulls email threads into the CRM, enables us to run accurate sequencing, schedule meetings efficiently, track emails, and more all without having to leave Outlook.”

“The incorporation of data and saved efficiency of the integration saves us time and positions us to pivot around key data points to increase revenue.”

“The tool pulls the HubSpot information into Outlook, and the Outlook data into HubSpot. So, I can use the HubSpot Meetings tools to schedule because the calendar is synced. I can use sequences because I know a response will be tracked. My templates can be tracked for opens and clicks. My emails are logged into the CRM.”

—Dan Sitton, WSOL

Internal Chat

If email is how sales reps communicate with prospects, chat has become the du jour method of communicating internally at many companies. Slack, with an impending IPO and a multi-billion dollar valuation is the main game in town for internal chat and communication. The integration with HubSpot helps sales reps prioritize their tasks and time on the hottest leads.

Slack
If you want to reduce the number of meetings you have at your company, Slack is a great choice. It lets employees chat, video call, share files, and seamlessly work with lots of other software (including HubSpot).

“You can get HubSpot tasks, notifications, and slash commands—directly within Slack. So even if you aren’t working in HubSpot right now or you are on the way you will be updated—Slack is also available for smartphones.”

“We also send notifications to Slack from our form registrations on our website. So if there is a hot lead we could recognize it in minutes and our sales can get in touch with them.”

“And by the way our emails are getting lower because all tasks and notifications for our team members are sending to Slack and not in our email post box.”

“You can also create HubSpot tasks right within Slack—include task details like a due date, task type, association, contact, company, deal, and more with the original context close at hand. Tasks automatically sync with the HubSpot CRM.”

—Romy Fuchs, BEE Inbound

Lead Capture and Qualification

While HubSpot marketing has robust lead capture capabilities built into the product, there are other — often less expensive — ways to build forms on your website. Also, not every lead comes in on a lead form. So, Zapier, Survicate and Survey Monkey comes in handy as a way to get your leads into HubSpot CRM no matter how you are capturing them.

Typeform
Qualifying prospects requires that salespeople collect information. Many organizations use online forms for this purpose, and Typeform is a popular choice.

“We love Typeform because it allows us to capture valuable information about prospects which is helpful to convert them from Marketing Qualified Leads (MQLs) to Sales Qualified Leads (SQLs).”

“The integration with HubSpot enables to have data inserted directly into the CRM which is great to create a detailed profile of users.”

—Raul Tiru, GlobalOwls

Zapier
Want to connect HubSpot to an app that doesn’t have a purpose-built integration? Zapier will let you do it. With thousands of apps available, you can connect Zapier to just about anything. But one of the most useful ways you can use it is to support your lead qualification process.

“My favourite use case currently active with Zapier is our ability to integrate data enrichment and qualification processes at very minimal cost directly into the HubSpot portal.”

“When a lead enters the portal, it is sent to peripheral services (via Zapier) to check that the phone number is live, the email is current and company and social information is complete.”

“This then often forms part of our lead scoring strategy.”

—Richard Wood, Six & Flow

“Thanks to this integration, we can connect Hubspot with our social media, our lead generation, email campaigns and more.”

“I always try to find new ways to automate my processes and workflow. Zapier is a great tool to automate your repetitive tasks.”

—Jonathan Aufray, Growth Hackers

Survicate
With Survicate and HubSpot integrations you can easily enrich your prospects profiles with survey insights to boost inbound marketing strategy and increase conversions. Marketing professionals use these insights for more precise segmentation, better automation of their smart campaigns, and monitoring their prospects’ sentiment. Sales, to qualify better.

One of our customers uses this integration to deliver their prospects content which they need and are looking for. Last year they integrated Survicate email surveys with HubSpot. They asked customers and leads about their content preferences. The click rate of their email campaigns increased by 12%, compared to a previous year, because the recipients were engaged in a conversation with surveys. It made their email communication more actionable and two-way. They also improved their blog traffic by 23% in comparison to a previous year. Survicate and HubSpot integration enabled our customer to segment their prospects better, and offer them more relevant content because they found out their needs, and pain points.

-Marta Kaczmarek, Survicate

Survey Monkey
“We use Survey Monkey to collect insights from our prospects, customers and partners. By running quick surveys and asking open-ended and multiple-choice questions, we have captured tens of thousands of insights from thousands of experts. They also happen to be potential customers and partners of ours. With the Survey Monkey integration, we can come up with new questions on-the-fly without adding custom fields to our lead record in HubSpot. This allows to ask a lot of open-ended questions without cluttering our database. It also helps us build quick graphs from multiple choice questions we ask — something HubSpot forms doesn’t do.”

-John Bonini, Databox

SnapApp Interactive PDFs
“Marketers — and especially HubSpot customers — have spent the last ten years creating pdf ebooks and putting them behind landing pages, so they can capture leads. Snapapp’s interactive pdf functionality — by collecting more information from the people as they read the pdf  — is a no-brainer way to get a better ROI off of that work. And you can implement it in minutes. Instead of waiting until a lead downloads another ebook, progressive profiling kicks in or a salesperson contacts the lead and asks more questions, you can useinteractive pdfs to qualify leads further right away and hand the right ones off to sales sooner.”

-Peter Caputa, Databox

Sales Prospecting

In a perfect world, we all would have enough inbound leads to keep our sales team fed. But, in most sales organizations, networking and cold outreach are necessary to fill the top of the funnel. Of course, Linkedin is the best database of B2B contacts and a great place to reach out. With the HubSpot integrations, it is possible to work out of one interface, so you can make sure your prospecting activities are coordinated.

LinkedIn Sales Navigator
If your prospects are on LinkedIn, Sales Navigator is a great way to qualify them. Use advanced search to find prospects on and import that information directly into your CRM.

“I use this tool for research and prospecting purposes. When a lead fills out a form, I check them out on LinkedIn which can easily give me context for how good of a fit their company is for us as well as where the individual may fit in the buying process. “

“I like to look at how long they have been at the company, their job title and other titles they have held inside of that company. Plus you can check out the job they have had in the past, where they went to college, and their recommendations.”

“I also often will look at the list of all the employees at that company on LinkedIn which gives me a taste of who other decision makers or champions may be in the sales process.”

“Sales Navigator syncs with a simple API connection which populates a box on contact and company records and pulls in a snapshot of the contact or company. Please note this information only lives in the box and does not actually get added to the CRM database (unfortunately).”

—Jon Martin, Tank New Media

“As a young agency things like prospecting and building out a pipeline for new business is very important. The Linkedin sales navigator tools has helped make this process more seamless with our Hubspot account.”

“The tool allows us to gather data on prospects off of Linkedin and sync it with our Hubspot account. So if my sales director is on Linkedin looking at a profile he can easily add or update this prospects contact information into Hubspot.”

—Alan Duro, NextWave Care

Linked Hub 2.0
Like Sales Navigator, Linked Hub 2.0 syncs LinkedIn profile information into your CRM. It also logs your InMail messages so you can see your communication history in HubSpot.

“It automatically integrates contacts and companies in the HubSpot CRM. It also integrates with email finder tools, like Email Hunter, Any Mail Finder and more. Once the email is located, simply update and the email is updated in HubSpot CRM.”

“It has a free version available, but even paid versions are very reasonable.”

—Susie Kelley, Spot On

Email Marketing

Just like lead forms, HubSpot has email marketing too, of course. But, millions of companies are already using   tools like Mailchimp, especially given it is free for thousands of contacts and relatively inexpensive after that. HubSpot smartly has allowed a Mailchimp integration.

SeventhSense and NeverBounce are tools you can use with HubSpot email marketing tools. NeverBounce makes sure you send emails only valid accounts, so you can protect your sender reputation. SeventhSense helps salespeople and marketers time their emails and phone calls so that they are more likely to be read and received.

Mailchimp
Keeping in touch with your accounts requires well-timed communication. Mailchimp’s segmentation and scheduling features ensure that the right people get the right message at the right time. And the simple interface makes it a popular email marketing solution for companies of all sizes.

“Mailchimp connects directly into HubSpot so whenever a lead flow or subscriber pop up is filled in on your website it fires the contact straight through to your Mailchimp lists where you can set up to do things like triggering an email campaign etc.”

“We use this loads and it’s all completely free providing you keep within the subscriber limit.”

—Stuart Dixon, Provance

NeverBounce
Having a high bounce rate can get your marketing emails marked as spam. To avoid that, NeverBounce helps you verify the email addresses on your list. Once you’ve removed the invalid addresses, your emails are more likely to land in inboxes.

“The HubSpot integration with NeverBounce allows you to easily import your HubSpot lists into NeverBounce and send the validation results back to HubSpot.

“The integration ultimately:

• saves time exporting and importing large amounts of data;
• focuses energy on sending emails to prospects that have an accurate email address;
• allows you to keep your HubSpot database clean;
• if you have your CRM integrated with HubSpot and bi-directionally syncing, it will help keep your CRM database clean;
• helps keep your contact database down by allowing you to remove old email addresses;
• reduces the bounce rate of emails sent.”

“NeverBounce is useful if you are unsure about the quality of your email addresses. If it is a list that has not been emailed in several months or it is emails from a tradeshow, it is important to check the validation of the lists.”

“NeverBounce provides a free analysis to determine the percentage of emails that are invalid. If a list has over a 2 percent bounce rate, it’s recommended to scrub the list, since most ISPs prefer bounce rates of less than 2 percent. HubSpot has a hard bounce limit of 5 percent.”

“The NeverBounce integration was helpful when the LyntonWeb team was integrating a CRM of nearly 1 million contacts into HubSpot. Both the marketing and sales teams were unaware of the database integrity.”

“We imported a list through the NeverBounce integration and ran the free analysis. The analysis returned results that 15 percent of the emails were invalid, disposable, or unknown. Normally, this would cause a disruption in email sends from HubSpot. Instead, we did an email address scrub and sent this data back to HubSpot.”

“The client was able to send marketing and sales emails without issues.”

—Jenny Traster, LyntonWeb

Seventh Sense
Account-based marketing with email is powerful—but only if people read your emails. Seventh Sense uses past email interactions to find the best times to send your messages and increase open rates.

“[T]his increases opening and click-through rates on email marketing and sales efforts, and more importantly, it increases conversions since people have the time to engage.”

“While the advantages of using Seventh Sense on the marketing side are obvious, it is also a great sales enablement tool. Since all of this data is inside the Lead feed in the HubSpot CRM record, salespeople can use it to determine the best time to engage with their leads.”

“This works great not only for sales emails, but it has also been proven to help determine when salespeople should call their leads. If someone is on their computer and they have time to engage with emails they probably have time to pick up the phone.”
—Gabriel Marguglio, Nextiny

Sales Qualification

Sales qualification is the key to selling effectively. Yet, CRMs don’t have tools that help reps ensure effective sales calls and qualifications with the right prospects. That is where tools like Costello and Snapapp come in handy.

Costello helps sales teams build playbooks full with the right questions, positioning statements, stories and the branching logic to help reps navigate complex sales.

Snapapp takes PDFs and makes them interactive, allowing marketers to capture more information from prospects as they read things like ebooks and white papers.

Costello
By creating and sharing a standard sales playbook, your company can get the most out of every sales call. And that’s what Costello does: it’s a “conversation copilot” that helps your reps collect the right qualification information every time.

“Costello takes the plays from your playbook out of a binder or .pdf and puts them where the sales rep works—right in the CRM. With Costello, our sales reps are able to focus on what they do best—having meaningful conversations and advancing sales opportunities, without having to worry about the underlying process around it.”

“With Costello, sales reps are able to execute highly complex plays (or simple plays) intuitively and easily.”

“It also saves reps tremendous time as the information that is noted during the conversation is automatically stored in the CRM with a click of a button, and the sales manager is notified ensuring strong, aligned communication between everyone involved.”

“The integration allows us to map fields from the CRM into the plays that are designed. This eliminates a tremendous amount of wasted work on the part of the rep of putting notes from a sales call into the CRM.”

—Doug Davidoff, Imagine Business Development

“After a call is completed we simply push the notes, info, and results to Hubspot.”

—Jay Nelson, Driven Data

Video

No matter what your budget and needs, HubSpot has a video solution  that will help you reps more effectively communicate with their prospects. With integrations with Wistia, Vidyard, TwentyThree and now the native video offering (powered by Vidyard) in HubSpot Sales and Services, HubSpot makes it easy to use recorded video to communicate, educate and track your prospects.

TwentyThree
Video is the big thing in marketing right now. And with TwentyThree, you can integrate it directly into your CRM, helping your improve your site, personalize marketing, and run webinars.

“We use it for everything from video embedding, sales videos, and beyond. It has built in editing capabilities and we love the simple push to social tools and an impressive set of analytics that go deeper than other similar tools.”

“They also have a webinar platform that provides a great complement to the video tools and allows for a seamless integration of webinar videos into your existing video strategy.”

“TwentyThree integrates directly with HubSpot and all activity can be viewed on the timeline. Activity can also be used for creating lists and workflows.”

—Beverly Barnes, Media Junction

Wistia
Wistia provides software for creating, managing, and sharing videos for businesses. With a customizable player, detailed analytics, and Soapbox (a free video creation tool), they make it easy for us to do video marketing. With their integrations with marketing automation and CRM tools like HubSpot, we can tie video sales and marketing efforts together with other marketing tactics and channels.
– Jesus Hoyos, Solvis Consulting

Events

For bigger and B2B sales, especially, events are key. Eventbrite is the clear winner in the space with millions of events run through their platform. The integration with HubSpot makes it easy for sales and marketing to capture event registration and attendance into HubSpot, so they can act on it.

Eventbrite
If your meetings include customers, you might use an event tracking system like Eventbrite. Post details, track attendees, send updates, and run your event smoothly.

“Whenever a contact registers for an event, a new contact record is created and the event registration is added to said contact’s activity timeline in HubSpot. Then, when that contact checks in at the event, the fact that they attended is also automatically updated in HubSpot.”

“You can configure workflows to send follow-up comms to the various attendees depending on whether they didn’t register, registered but did not attend, or attended.”

—Chris Higgins, Electric Monk

Virtual Meetings

Unless you are still driving or flying around to sales meetings, Zoom is where sales is happening these days.

Zoom
You’d be hard pressed to find someone in the business world who isn’t familiar with Zoom. It’s one of the most popular pieces of software for video-based calls and meetings. And its built-in scheduling and invites feature is great for agencies.

“It adds value to your workflow by making it seamless to include details in meetings with prospects.”

—Michael Bibla, Atomic Reach

CRMs

HubSpot’s CRM may be easier to use than Salesforce, but Salesforce has way more companies and bigger companies using their CRM. They also have way more integrations than HubSpot does through their app marketplace. But, since HubSpot CRM is free and many Salesforce CRM users use HubSpot marketing, some organizations integrate the two to help sales and marketing work together.

Of course, via integration providers like Integrate HubSpot, Bedrock Data and Trujay, you can integrate any CRM with HubSpot.

Salesforce
As one of the most popular sales CRMs in the world, it makes sense that Salesforce would sync with HubSpot’s marketing-focused tool. Two-way sync keeps everything up to date and sending lead scores to your salespeople helps them prioritize where they spend their time.

“The very BEST component of Salesforce being integrated into Hubspot are the benefits experienced in a company’s Sales & Marketing alignment due to improved lead management.”

“Having access to Salesforce data in the system, keeps all teams on the same page.”

“We are just wrapping up a project with a company that, at the onset of our engagement, said that their sales and marketing teams were communicating clearly with each other, expectations were well defined and qualification of leads streamlined on both the Marketing and Sales sides of the coin.”

“However, as we took at look into their Salesforce integration with Hubspot, we saw that in fact, there were some disconnects between what was said and what was being acted upon and then denoted in Salesforce. This prompted a larger conversation, a deep dive into their year end goals, the qualifications of leads between Sales and Marketing and a lack of consistency across department execution.”

“Being able to see the numbers in Salesforce by Marketing and the Hubspot numbers by Sales with proper analysis of those numbers allowed for more fluid lines of communication to open across the business, and a much more dynamic plan of attack moving forward.”

—Caroline Maier, Web Canopy Studio

“The fact is that many companies are already using Salesforce and the integration with HubSpot allows companies using Salesforce to let their sales team keep using the software that they are used to while their marketing team can improve their efforts with HubSpot.”

—Jon Stanis, Weidert Group

Proposal Tools

Most B2B sales don’t end with a credit card being entered into a form. Complex sales require a contract, a signature and terms. HubSpot has a basic tool available for contracts, but if you are serious about building the best contacts or proposals, and your contracts are custom, but not unique, Pandadoc and Proposify make the entire process easy. Their integration with HubSpot makes it possible to know exactly when your prospects are viewing and of course, once they sign.

PandaDoc
Agencies need to send, track, and get signatures on a lot of forms. PandaDoc lets you easily create those forms and have your clients sign online.

“PandaDoc is a complete sales enablement suite that allows users to control document creation through a template and content library. It includes full engagement analytics, approval workflows, digital signature, and payment capture.”

“PandaDoc’s direct integration with HubSpot that allows documents to be originated and tracked inside the CRM. The ability to drive tokens from CRM contact and company records improves accuracy and increases efficiency. The timeline integration fully details every step of the proposal process, from creation to execution.”

—Eric Pratt, Revenue River

“It allows our team to send, track, and eSign client-facing documents. From a marketing perspective, having our sales team create interactive sales documents with custom design themes and rich media elements is just another way we can stand out.”

From an efficiency standpoint, the Hubspot integration allows our sales team to quickly access documentation and streamline client communication.”

“This helps clients get access to information more quickly, and allows our sales team to spend their time in the Hubspot CRM without the distraction of several different tools required to complete a sale.”

—Drew Cohen, SmartBug Media

Proposify
Design and present professional-looking proposals with this web-based tool. And when it’s integrated with HubSpot, you can track your proposals, deals, and contacts right from your CRM, too.

“It allows us to create visually appealing proposals, present and/or email them, and then collect legally-binding esignatures.”

“Each proposal can either create a new deal or connect to an existing deal in the pipeline. It will pull client information from the CRM into the proposal and push updated deal totals into the CRM deal amount field. It syncs bi-directionally every 5 minutes.”

“In the settings, you can specify what actions in Proposify will move the deal to a stage of your choosing. When every signature has been collected, it will automagically move it to the Closed Won column.”

“This allows me to move from the CRM during the discovery/exploratory phases into another system to complete the sales process without losing data or reporting benefits.”

“Because of Proposify’s ability to list optional fees and services, our proposals’ total value can fluctuate. Having the total from Proposify sync in near real-time to the HubSpot CRM means that my forecasting is reliable.”

—Kenny Lange, PHNX21creative

Data Cleanup

With everyone and their mother adding and updating data in your CRM, CRMs inevitably get messy. Cleaning up data is a key activity every sales operations team needs to do every so often.

Insycle
“We use Insycle to clean up our CRM database quickly.

Here are a few things we do with Insycle:

• Identify duplicate contacts and merge them.
• Standardize formatting of fields like countries, states, titles
• Fix poorly formatted  data like first names that are not capitalized.
• Add 0s in front of zip codes when it gets cut off.
• Merge fields that are similar into one field. Updated multiple records at one time — like marking leads as Closed Won when our clients use a different CRM.

Previously, we did these things manually and it would take us hours. Now, we can do these things more regularly, because Insycle cuts it down to minutes. As a result, our marketing campaigns and sales team can be much more effective.”

– Gabriel Marguglio, Nextiny Marketing

Analytics

Without analytics, you’re flying blind. Sales and marketing are an expensive proposition. Most HubSpot users are using HubSpot’s built-in analytics tools to measure their performance, but according to our respondents, a few tools take it to the next level.

Databox
Want to see detailed analytics based on the information in your HubSpot CRM? Databox can analyze up to 150 different HubSpot metrics as well as information from other sites and tools. Use an out-of-the-box template or build a custom analytics solution for your company.

“It also draws in data from many other sources to provide a comprehensive, graphical representation of sales, marketing and financial information.”

“With Databox, we track how & why prospects arrive (via HubSpot Marketing & ad providers), what happens in the sales process (via HubSpot CRM) and when invoices are paid and how much is being paid (via Quickbooks Online). It gives us a full funnel view.”

—Jake Fisher, Bridges Strategies

“Databox provides real-time marketing and sales KPIs with customizable alerts to make business decisions in a short period of time.”

“The greatest value in integrating Databox with Hubspot relies on the transparency and efficiency that we can transmit to our customers regarding their marketing investment and their business results. We have included, as a mandatory part of our service, dashboards that provide our clients with their most important KPIs.”

“Our clients allocate most of their budget on their digital marketing initiatives to generate leads and customers. Databox has proven to be the tool to use when measuring their marketing and sales KPIs and make adjustments every single day to achieve the best results.”

“The importance on adjusting campaigns with real-time data from all our marketing funnel has proven to be the difference between a good campaign and a great campaign.”

—Marcelo Gutierrez, Interius

“Although HubSpot does have a robust reporting tool with custom dashboards and email reporting, most (if not all) of our clients are unwilling to pay for this feature when they can pressure an agency (us) into making custom reports each month.”

“To provide an overview of marketing, advertising and sales performance each month usually required management spending time to generate custom reports, or diving into each tool during weekly calls every time a client asks a question about the performance of a specific tool.”

“We now have custom dashboards for each of our clients available on both mobile and desktop with weekly email notifications to remind them to check on the live performance. These dashboards have proven beneficial for not only the clients but also our internal team who can spend more time working on the accounts and making decisions based on the data that readily available to them.”

“With advanced features such as ‘data calculation’ and a huge selection of templates created by other agencies, we have been able to offer reports that have completely changed how some of our larger clients manage their KPI’s.”

—Laurent Ross, Oxygen

“I think about it and present to the clients as the real time dashboard of their business. We eliminated reports, instead we provide the link to the slideshows. ”

—Idael Diaz, Idael Diaz Media Group

“Daily scorecard notifications. Reduces a lot of man hours and automates reporting.”

—Mahesh, BlueOshan

Lucky Orange
Heatmaps show you where visitors on your website are spending their time—and Lucky Orange lets you create heatmaps for any page on your site. See what HubSpot contacts are doing on your page and use that information to improve conversions and connections.

“Lucky Orange has a large set of tools within it, but the two most useful tools by far for us are its heatmaps tool and its website visitor recording tool. The heatmap tool builds up aggregate heatmaps for where people click, move their mouse, and scroll on every page on your site, and the recordings tool captures recordings of individual users’ actions on your site.”

“Lucky Orange’s visitor recording tool integrates with HubSpot contacts, so that whenever someone converts on your website (or an existing contact comes back to your website again), Lucky Orange will tag their recorded browsing session as an event on that person’s contact timeline in HubSpot. You can then go to their contact record and play a recording of that person’s entire interaction on your website directly from within HubSpot.”

“Watching the recordings shows you which parts of your website content are the most interesting for that particular person, it shows you which parts of your content they breeze through or skip over, and it shows you which parts of your user interface causes them confusion or difficulty.”

“This is massively valuable data: you find out what’s of most interest to your prospects and what is not, and you find out their most typical way of interacting with your site so that you can remove possible user interface obstacles and restructure your site pages to provide them the most valuable on-page content and conversion opportunities more quickly for them.”

“For instance . . . [w]e’ve found that most people skim through the first one or two chapters of the pillar content (we usually have about 7–12 chapters in total), and then skip straight to downloading the PDF version rather than reading the whole piece on the web page itself.”

“Based on this knowledge, we placed the PDF download form prominently in a sticky module on the pillar page so that it’s always visible to the page visitors regardless of how far down on the page they scroll, so that it’s as easy and friction-less as possible for them to find and respond to the call-to-action to download it.”

—Chris Strom, ClearPivot

Integrations for Every Situation

From scheduling to proposals to full-scale CRMs, you can integrate almost anything into HubSpot. And the categories above were only the most popular ones. There are lots more.

Mike from Resonate, for example, integrates Shopify to manage the sales pipeline and record order information. And Denamico’s Emily Hulstein recommends Modus for full-scale sales enablement through HubSpot.

There’s few limits on what you can do with HubSpot integrations. HubSpot has 100s listed in their directory. Here’s another list of 35 integrations that other users swear by. Every company has their own favorites. And we’d love to hear about yours!