Founder Photo

We believe sales professionals win by creating value for their customers.

Our Story

We all have stories to tell. Ours began by talking to you. Before we raised money, built a team, and wrote our first line of code we spent time learning from more than 50 sales reps, managers, and leaders about the challenges they face. We spoke with sales leaders at Fortune 100 companies all the way down to 10-person teams. What they told us is that while sales has always been challenging, today the bar is higher than ever to win deals. Buyers are smarter and more empowered. As a result, their expectations for sales conversations are higher. You don’t get second chances today. You have to bring your best self to work every day. And even when you do, success can mean winning only 20% of the time. To succeed you’re being forced to work like a machine, and it’s wearing you down. In the process, we’ve lost sight of what’s most important. We think there’s a better way, and that’s why we started Costello. Selling is about relationships. Buyers don’t just buy a solution; they buy you. We built Costello to help you be great in every customer conversation because that’s what selling is…building value creating relationships one conversation at a time. Instead of saying “I’ll do better next time,” we help you have the right conversation on the call the first time around. We’re honored that we get to play an important role in your work. And we’re grateful for the opportunity to serve you.


Frank Dale's Headshot

Frank Dale

CEO, Co-Founder

Before co-founding Costello, Frank was CEO at Compendium, which was acquired by Oracle. Over his career, he’s led sales, marketing, and operations teams. He has been interviewed by numerous publications including Fast Company, Chief Marketer, and Xconomy and was recognized by the Indianapolis Business Journal as a 40 Under 40 honoree. He is a graduate of Valparaiso University where he earned a BA and an MA and received an MBA from the Kelley School of Business at Indiana University.

Rod Feuer's Headshot

Rod Feuer

CSO, Co-Founder

Before co-founding Costello, Rod was COO at Signpost, where he was responsible for national sales, customer experience, finance, and operations teams. He was previously VP of Business Operations and Strategy at AppNexus and has also worked at Bain & Company and Morgan Stanley. Rod graduated summa cum laude from Duke University with a degree in Economics and received his MBA from Northwestern University’s Kellogg School of Management.