Partner with Costello
Give teams a way to consistently run your playbook on calls that they’ll love to use.
Sales teams hire you to help them move the needle. You do a great job training them and giving them a playbook format — Google Docs, PDFs, and PowerPoint — wasn’t designed to be used on calls, when reps need it most. They’re also static and hard to update, becoming stale and less effective over time. Sound familiar?
Costello is real-time playbook software that is good both for your customers and your business. It serves as reps’ co-pilot during calls to make sure they ask every important question and give them everything they need — in real-time — to confidently handle objections and tell relevant customer stories. And it helps you work with teams after your initial training to iterate on their playbooks as their sales process evolves.
Give sales teams a way to consistently convert the leads that you deliver to them.
Customers hire you to drive inbound leads and create compelling messaging and content. But a breakdown often occurs when your leads are handed off to their sales team. It’s a classic example of the disconnect between sales and marketing. How do you enable salespeople to better convert the leads that come from your marketing campaigns?
Costello is real-time sales playbook software that helps reps execute a consistent approach for every single call you send them. It serves as reps’ co-pilot during calls to make sure they ask every important question and gives them everything they need — in real-time — to confidently handle objections and tell relevant customer stories. And it helps you work with teams to iterate on their playbooks as their sales process evolves.
Costello enables us to take our playbook design and activation services to an entirely new level. They do this by taking the plays we design out of binders & .pdfs and puts them where they are supposed to be - in the CRM, where the sales rep works. What's more, Costello's flexibility allows us to further embrace the uniqueness of selling situations while keeping things simple for the rep.