INDIANAPOLIS, IN – Today, Costello announced that it has joined HubSpot as a Connect Beta Integrator. HubSpot, a leading CRM, marketing, sales, and customer service platform, works with Connect Integrators to help grow their business through listing and marketing and distribution resources to increase shared customers. Connect Beta Integrators are independent software vendors who have built an integration with HubSpot and been accepted to the Connect Beta Program.

Costello enables sales teams to build, execute, and measure the effectiveness of sales playbooks designed to be used during sales calls. The company’s new HubSpot Connect Beta integration seamlessly pushes all information gathered during sales calls where Costello’s sales playbook software is used directly into HubSpot’s CRM in real-time, ensuring all call-specific and deal-specific information is captured in a single location. Similarly, any information that is updated in HubSpot also pushes to Costello, creating a closed loop cycle. The integration is Generally Available to all joint Costello and HubSpot CRM customers as of Monday, July 23rd.

HubSpot’s Connect Program is an ecosystem of valuable third-party integrations. Certified Partners comply with a set of requirements.

“Our customers want to help their teams have better sales conversations, and we’re always looking to provide solutions and tools that will help them achieve that goal,” said Kevin Raheja, Director of Strategic Partnerships at HubSpot. “Costello’s sales playbook software not only helps sales teams engage better while they’re on calls, but it also allows sales leaders to measure the effectiveness of the sales process. We’re incredibly excited to have them on as part of the Beta Integrator Program.”

“Sales reps use Costello’s sales playbook software to guide themselves through each call, and the data instantly appears in HubSpot CRM,” said Rod Feuer, Co-Founder and Chief Strategy Officer at Costello. “This new integration is a game-changer for our customers that rely on HubSpot CRM. Now, sales leaders can instantly see call-specific and deal-specific information for each sales call directly within the HubSpot interface, completely removing problems associated with managing two platforms separately. This powerful integration allows sales leaders to access the data they need to proactively coach and better manage sales pipelines.”

About Costello:

Costello is a sales playbook platform that helps you have great sales conversations. Costello guides sales professionals to ask the right questions, tell relevant stories, handle objections, and answer questions about competitors confidently in real-time. Notes captured on the call are then easily synced back to your CRM. Visit to learn more.

About HubSpot:

HubSpot (NYSE: HUBS) is a leading CRM, marketing, sales, and customer service platform. Since 2006, HubSpot has been on a mission to make the world more inbound. Today, over 44,500 total customers in more than 100 countries use HubSpot’s award-winning software, services, and support to transform the way they attract, engage, and delight customers. Comprised of Marketing Hub, Sales Hub, Service Hub, and a powerful free CRM, HubSpot gives companies the tools they need to manage the customer experience from awareness to advocacy.

HubSpot has been named a top place to work by Glassdoor, Fortune, The Boston Globe, and The Boston Business Journal. The company is headquartered in Cambridge, MA with offices in Dublin, Ireland (EMEA HQ); Singapore (APAC HQ); Bogotá, Colombia (LatAm HQ); Sydney, Australia; Tokyo, Japan; Berlin, Germany; and Portsmouth, NH.

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