Indianapolis, Indiana – Costello announced today that it has been chosen to participate in Startup Central at INBOUND, an annual event that brings tens of thousands of marketers, salespeople, and customer success pros to Boston for a week of learning, inspiration, and connection.

Startup Central is a new exhibit at INBOUND that showcases 12 growing companies. The exhibit, hosted by Amazon Web Services, Inc. (AWS), an company and the world’s most comprehensive and broadly adopted cloud platform, is a collaboration with HubSpot that comes from a shared commitment to nurturing the startup ecosystem.

Costello’s software enables sales teams to build, execute, and measure the effectiveness of sales playbooks designed to be used during sales calls. As a participant in Startup Central, Costello will conduct live demonstrations of its sales playbook software for attendees who visit their booth.

“We’re very excited to have Costello participate in Startup Central,” said Brad Coffey, Chief Strategy Officer at HubSpot. “The team is building cutting-edge technology that has the potential to add significant value to HubSpot’s ecosystem of partners and integrations.”

“We’re absolutely honored to participate in the first ever INBOUND Startup Central,” said Frank Dale, Co-Founder and CEO of Costello. “Over the past few months, we’ve had the opportunity to work closely with the HubSpot team and together, we’re delivering a new, powerful way for sales teams to have great conversations on every single call. We’re excited to show INBOUND attendees the power of Costello + HubSpot.”

This follows the recent announcement of Costello’s HubSpot Connect Beta integration which allows joint customers to seamlessly share information between the two software systems to create a closed-loop cycle.

INBOUND, running from September 4-7 in Boston, MA, is an event that celebrates the human, helpful side of business. INBOUND’s purpose is to provide the inspiration, education, and connections needed for organizations to transform the way they do business. In 2017, INBOUND hosted 21,000+ attendees from all around the world and is expecting an even bigger audience in 2018.

About Costello:

Costello is a sales playbook platform that helps you have great sales conversations. Costello guides sales professionals to ask the right questions, tell relevant stories, handle objections, and answer questions about competitors confidently in real-time. Notes captured on the call are then easily synced back to your CRM.

Learn more about Costello:

About HubSpot:

HubSpot (NYSE: HUBS) is a leading growth platform. Since 2006, HubSpot has been on a mission to make the world more inbound. Today, over 48,000 total customers in more than 100 countries use HubSpot’s award-winning software, services, and support to transform the way they attract, engage, and delight customers. Comprised of Marketing Hub, Sales Hub, Service Hub, and a powerful free CRM, HubSpot gives companies the tools they need to manage the customer experience from awareness to advocacy.

HubSpot has been named a top place to work by Glassdoor, Fortune, The Boston Globe, and The Boston Business Journal. The company is headquartered in Cambridge, MA with offices in Dublin, Ireland (EMEA HQ); Singapore; Sydney, Australia; Tokyo, Japan; Berlin, Germany; and Portsmouth, NH.

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