Costello’s Beta of Co-Pilot proved [93%] accurate in predicting which sales questions influence call conversions.

INDIANAPOLIS, IN (February 6, 2019) – This morning, Costello announced early results from its Beta program for Co-Pilot, aimed at helping sales teams identify which questions matter most during a sales call.

Sales teams are able to identify which questions and prospective customer answers are most likely to lead to a deal moving from one stage to the next and ultimately to a closed won deal. Using data generated by Co-Pilot, sales leaders can add new plays directly to their team’s Costello playbooks to help reps win in critical moments that determine whether or not a conversation will move forward.

With Co-Pilot, Account Executive (AE) teams are able to:

  • Identify the critical questions in each sales conversation that determine whether or not a conversation will move to the next stage.
  • See which customer answers make a deal more or less likely to close and give reps real-time guidance to help them when a call is at-risk of going off-track.

“The future of sales is providing sales professionals real-time, artificial intelligence-powered decision support during sales calls,” said Frank Dale, CEO and Co-Founder of Costello. “We piloted the feature with a small set of Beta customers and were able to predict with greater than [93%] accuracy whether or not a deal would move forward based on the questions asked.”

Co-Pilot will be available to all Costello customers in February. The company’s March product release will build upon prior features to provide artificial intelligence-driven recommendations to sales professionals in real-time while they are on prospective customer calls.

This announcement comes on the heels of Costello’s Paths and Stage-to-Stage Conversion Visualization releases, which were announced in December 2018 and January 2019, respectively.