The funding will enable Indianapolis-based Costello to make strategic investments to develop a world-class team and platform that enables sales teams to build, execute, and measure effectiveness of sales playbooks in real-time.

INDIANAPOLIS, IN ( June 20, 2018) – Costello, a real-time sales playbook platform that helps sales professionals consistently have great conversations with buyers, announced this morning that it has raised $2.1 million in seed funding from strategic investors including Dundee Ventures, Collina Ventures, Irena Goloschokin, and Social Capital.

Founded in 2017, Costello is pioneering the way organizations build and execute sales playbooks. The platform helps sales reps prepare for calls, ask timely questions, tell relevant stories, and sync insights back to the CRM while showing managers and reps the gaps in every deal so they can work together to move them forward. With Costello, sales leaders can identify what’s working on the frontline and replicate success across the entire team. The infusion of capital will allow the team to accelerate product enhancements such as integrations and customer-requested features, as well as hire new team members to support the growing customer base.

“We live in a world of rising buyer expectations and as a result, we no longer get second chances,” said Frank Dale, Co-Founder and CEO of Costello. “To win, we have to deliver a great experience on every sales call, which is why we need to arm our teams with sales playbooks that cover the critical items. We also need to constantly test and iterate our processes while creating healthy tension between structure and flexibility. These impossible expectations are why we built Costello. We’re delivering a new, powerful way for sales teams to have great conversations every single time.”

“We were fortunate to be an early investor in Costello and are thrilled at the opportunity to re-invest in the company,” said Greg Beaufait, Partner at Dundee Capital. “Costello completely disrupts the way sales teams use traditional call scripts and adhoc tools by providing a solution that allows VPs, sales managers, and sales reps alike to stay aligned and win together.”

Additional investors in the round include Innovatemap Ventures, Elevate Ventures, Innovate Indiana, M25 Group, GAN Ventures, and Chris Baggott.

Costello has more than doubled the size of its team in the last 6 months and has helped leading companies like TINYpulse, Sigstr, SalesLoft, Emplify, Guest Supply (a SYSCO company) and many others transform their sales processes.