Give SDRs the confidence to execute consistently in every sales conversation
Sales playbook software the shows your team what works and gives them an easy way to do it.
When you have a sales conversation, you have to capitalize on it
We have to work harder today than ever to earn conversations with potential customers. When a potential customer takes our call, we have to make it count because we don’t get second chances.
It's easy for sales calls to get off-track
Repeating product information or selling features is no longer enough to win. We have to tailor our conversations to the person we’re talking to and then adjust our questions and stories based on what they’re telling us.
Not asking the right questions, stumbling on objections, or forgetting to tell the right customer story can keep us from booking a meeting.
Getting everyone to sell the right way consistently is the only way to win
The fastest way to get everyone on your team to quota is to have them run sales calls the same way your best reps do.
At the same time, you don’t want your reps to feel like they can’t incorporate their own selling style on the call.
How can you get SDRs to run sales calls in a similar way without taking away their autonomy or having them sound like robots?
Make sure your SDRs earn respect by always asking the right questions
Costello helps your SDRs use your playbook during calls without getting in their way. Put your call outline in Costello and watch reps guide themselves to ask the right questions based on what the customer is telling them.
Make sure they never get off a call again without hitting the important questions. And when they’re ready to wrap-up, easily sync notes back to your CRM with one click.
Help your team build trust by telling great stories
The question customers want you to answer is ‘how have you helped someone like me?’ Costello gives your SDRs the ability to tell the right customer story at the right time—in real-time. All of your company’s best customer stories are right at their fingertips.
Instill confidence in your SDRs when competitors come up
Instill confidence so your team never stumbles again when a buyer objects or mentions a competitor. With the click of a button, Costello gives SDRs the answer they need to keep the conversation on-track.
Know what your SDRs need to achieve mastery
Gain the insights you need to coach reps on specific conversations and give them practical guidance on how to improve. Help SDRs transition from feature-based tactical calls to leading goal-based conversations with potential customers.
Be confident in what's driving performance
Costello gives everyone on the team data about what’s working on sales calls. Use what your SDRs are learning on calls to update your company’s sales playbook. When things need to change, you and your team will know in days—not months.
Integrated with the platforms you love
Costello integrates seamlessly with Salesforce, Hubspot, G-Suite, Microsoft Outlook, Slack, and more.